Viewpoint Creative Awarded Campaign For New Hallmark Channel "Mystery Movie" Series
Hallmark Channel has awarded Boston/Los Angeles based, Viewpoint Creative the promotional campaign and show opens for their new original mystery series "Hallmark Channel, Mystery Movie."
The series includes twelve contemporary, mystery genre films based on three separate story lines starring John Larroquette, Kellie Martin and Lea Thompson. The Viewpoint Creative campaign takes a contemporary, upbeat approach with the mystery genre. A series of shifting mosaics brings the viewer on a journey of sights and sounds revealing clues to the mysteries. The clues, in turn, divulge the personality and traits of the three central "Mystery Movie" characters. "Custom story lines were created to represent each of the 3 characters, personifying them in content and color brand," stated Joseph Kiely, Creative Director of Design.
"A combination of a four day, 35 mm shoot and still photography creates an incredibly rich landscape for these crimes to play out. We tease the viewer with rich iconic and emotional imagery of Seduction, Deception and Betrayal."Kiely continues, "The logistical challenge was to build a strong franchise that can live and grow with the series of movies, while still allowing each character to reside in their own unique brand. The solution was wrapping the franchise in an elegant black quadrant world, with the character's imagery and color palette defining the sub brands of the franchise."The integrated campaign was shot in Los Angeles by Viewpoint Director, Patrick Kiely. It includes TV, print and internet applications. Viewpoint Creative has a long standing relationship with Hallmark Channel including program packaging for "Crown Cinema" and more recently promotional spots for "Walker Texas Ranger".Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands.
From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, Court TV and History Channel International.????????
For further information please contact Amy Coblenz at 781/449-5858, or visit our website at www.viewpointcreative.com.Client:Hallmark Channel??????????????????Agency:Viewpoint Creative, Boston/Los Angeles.
Pixound? Jam Studio™ Software Offers New Ways to Create Music
San Francisco, CA (ContentDesk via ContentDesk Direct) January 11, 2006 -- New Jersey based music software developer Techn? Media is unveiling its revolutionary Pixound Jam Studio at MacWorld San Francisco 2006 (Booth #2207). At the heart of this one-of-a-kind software is a patented technology that translates RGB color information into musical information allowing users to actually play pictures and videos by moving a cursor over them. The music produced is fully controlled in any key and scale (over 60 to choose from), at any tempo and using any instruments. Pixound Jam Studio also features patent pending Cyclophone" technology, which creates an endless variety of background music and grooves for Pixound to play on top of, in perfect sync. Pixound Jam Studio includes a wonderful innovation called Groovology Desktop" which watches as you switch applications and windows and remixes grooves accordingly.
Thus, by simply doing your work...
Pixound? Jam Studio™ Software Offers New Ways to Create Music
Color printers > Pixound? Jam Studio™ Software Offers New Ways to Create Music
Getting started: Choosing the right style of four color post card printing
There are a lot of ways to create and design your post card, whether in a black and white color or to the stunning four color print. You can also do it as simple as it is or make it as creative as possible. Nobody will stop you making your own style of post card because it is you who will decide for whatever idea you wanted to incorporate in your card?you're free as a bird to do things the way you wanted it to be.But most of the clientele would want to express their postcard in an eye-catching four color print. They believe that the more vibrant the postcard will be the more customers will pay attention to it and give cognizance to the postcard. However, the question is, if you're just starting to use a four color postcard what will be the best design to apply? A common question of a beginner who wanted to bring out the best in his four color postcards.g the design of your postcard asks yourself what this postcard is intended for.
Is it an order form, mini-news release, or a general...
Getting started: Choosing the right style of four color post card printing
Color printers > Getting started: Choosing the right style of four color post card printing
Color printers
This page loaded in 0.53961 seconds.