Viewpoint Creative Awarded Campaign For New Hallmark Channel "Mystery Movie" Series
Hallmark Channel has awarded Boston/Los Angeles based, Viewpoint Creative the promotional campaign and show opens for their new original mystery series "Hallmark Channel, Mystery Movie."
The series includes twelve contemporary, mystery genre films based on three separate story lines starring John Larroquette, Kellie Martin and Lea Thompson. The Viewpoint Creative campaign takes a contemporary, upbeat approach with the mystery genre. A series of shifting mosaics brings the viewer on a journey of sights and sounds revealing clues to the mysteries. The clues, in turn, divulge the personality and traits of the three central "Mystery Movie" characters. "Custom story lines were created to represent each of the 3 characters, personifying them in content and color brand," stated Joseph Kiely, Creative Director of Design.
"A combination of a four day, 35 mm shoot and still photography creates an incredibly rich landscape for these crimes to play out. We tease the viewer with rich iconic and emotional imagery of Seduction, Deception and Betrayal."Kiely continues, "The logistical challenge was to build a strong franchise that can live and grow with the series of movies, while still allowing each character to reside in their own unique brand. The solution was wrapping the franchise in an elegant black quadrant world, with the character's imagery and color palette defining the sub brands of the franchise."The integrated campaign was shot in Los Angeles by Viewpoint Director, Patrick Kiely. It includes TV, print and internet applications. Viewpoint Creative has a long standing relationship with Hallmark Channel including program packaging for "Crown Cinema" and more recently promotional spots for "Walker Texas Ranger".Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands.
From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, Court TV and History Channel International.????????
For further information please contact Amy Coblenz at 781/449-5858, or visit our website at www.viewpointcreative.com.Client:Hallmark Channel??????????????????Agency:Viewpoint Creative, Boston/Los Angeles.
How To Use Color On The Web To Get More Clients Than You Can Handle
You only have one opportunity to make a first impression, and your website is often the first contact you have with a potential client. As a representation of you and your business, it's important to ensure it conveys the right impression. Color can impact mood and elicit strong emotional reactions, which can play for or against you, so choose your colors thoughtfully. Choose two or three dominant colors, and choose those that represent the qualities of your service or product, or the emotions you hope to elicit, rather than choosing your personal favorites. Here's a brief overview of the psychology of color to keep in mind when choosing your colors:Red elicits the strongest emotional reaction, either positive or negative.
It elicits feelings of love, passion, excitement, and strength, as well as those of anger, speed, and danger. Red is also often associated with bargains. Blue can instill a sense of belonging and trust, reliability, coolness, peacefulness, tranquility, security,...
How To Use Color On The Web To Get More Clients Than You Can Handle
Color printers > How To Use Color On The Web To Get More Clients Than You Can Handle
Color printers
This page loaded in 0.03194 seconds.